Last updated: August 1, 2026

EMAS Lux Development Ltd. ("EMAS Lux," "we," "us," or "our") operates the website emaslux.ca (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or interact with our services.

This Policy is intended to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's federal private-sector privacy law, and applicable Manitoba privacy legislation.

1. Information We Collect
1.1 Information You Provide Directly

When you request a free consultation, book an appointment, or otherwise contact us, we may collect:

Full name
Email address
Phone number
Property address or project location
Details about your renovation or construction project
Any other information you voluntarily submit through our contact or booking forms
1.2 Information Collected Automatically

When you visit our Site, we automatically collect certain technical information through cookies and similar tracking technologies, including:

IP address
Browser type and version
Device type and operating system
Pages visited and time spent on the Site
Referring website or source (e.g., Google search, Facebook ad, Instagram)
General geographic location (city/region level, inferred from IP address)
1.3 Information Collected via Third-Party Tools

We use the following third-party analytics and advertising tools on our Site, each of which collects data independently under its own privacy practices:

Google Analytics 4 (GA4) We use Google Analytics to understand how visitors interact with our Site. GA4 collects data such as pages viewed, session duration, device and browser information, and approximate location. This data is processed by Google LLC in accordance with the Google Privacy Policy. We have configured internal traffic exclusion filters to prevent our own team's Site visits from being counted in these analytics, but this does not affect data collected from other visitors.

Meta Pixel (Facebook/Instagram) We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to build audiences for future advertising campaigns. The Meta Pixel collects information about pages visited, actions taken on the Site (such as clicking our "Request Free Consultation" button), and technical browser/device data. This information is shared with Meta Platforms, Inc. and is subject to the Meta Privacy Policy. If you have a Facebook or Instagram account, this data may be associated with your account for ad personalization purposes, in accordance with your own Meta account settings.

Calendly When you book a consultation through our scheduling tool, your name, email, phone number, and selected appointment details are collected and processed by Calendly, LLC in accordance with the Calendly Privacy Policy.

2. How We Use Your Information

We use the information we collect to:

Respond to consultation requests and schedule appointments
Provide quotes, project proposals, and communicate about your renovation or construction project
Improve our Site's content, design, and user experience
Measure and improve the performance of our advertising campaigns on Meta platforms
Build custom and lookalike audiences for advertising purposes (using pseudonymized data processed by Meta)
Comply with legal, accounting, or regulatory requirements
Send you service-related communications and, where you have consented, promotional communications about our services

3. Legal Basis and Consent

By using our Site, you consent to the collection and use of information as described in this Policy. For cookies and tracking technologies that are not strictly necessary for the Site to function (such as the Meta Pixel and Google Analytics), we rely on your consent, which you may withdraw at any time as described in Section 6 below.

Any promotional email or SMS communications we send are provided in accordance with Canada's Anti-Spam Legislation (CASL). You may withdraw your consent to receive such communications at any time by using the unsubscribe link included in our emails or by contacting us directly.

4. Disclosure of Your Information

We do not sell your personal information. We may share your information with:

Service providers who perform functions on our behalf (e.g., Google LLC for analytics, Meta Platforms, Inc. for advertising, Calendly, LLC for scheduling, our web hosting and email providers), each bound by their own privacy policies and, where applicable, data processing agreements
Subcontractors or trades involved in delivering a quoted project, limited to the information necessary to complete the work, and only with your knowledge
Legal or regulatory authorities, where required by law or to protect our legal rights

5. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, or as required by law (including tax and accounting record-keeping obligations under Canadian law). Data collected via Google Analytics and the Meta Pixel is retained according to each platform's own default retention periods, which you can review in their respective privacy policies.

6. Your Rights and Choices

Under PIPEDA, you have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Withdraw consent for the collection, use, or disclosure of your information, subject to legal or contractual restrictions
Request that we delete your personal information, where feasible

Managing cookies and tracking:

You can block or delete cookies through your browser settings at any time
You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on
You can manage how Meta uses your data for ad personalization through your Facebook Ad Preferences or Instagram settings

To exercise any of these rights, contact us using the information in Section 9 below.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, disclosure, or loss. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our Site and services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors.

9. Contact Us

If you have questions about this Privacy Policy, or wish to exercise any of your privacy rights, please contact us at:

EMAS Lux Development Ltd. Winnipeg, Manitoba, Canada Email: info@emaslux.com Phone: +1 431-998-7994 If you are not satisfied with our response, you may also contact the Office of the Privacy Commissioner of Canada at priv.gc.ca.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last updated" date at the top of this page indicates when the Policy was last revised. We encourage you to review this Policy periodically.

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© 2026 EMAS Lux Development Ltd. | Privacy Policy